301 & 404 redirects ?
The 301-header is an indication of whether the page content has been moved to a different location or the URL is already expired.
Pages that have no substantive content found are given a 404 status like that of non-existent URLs, such as typos or URLs that have expired. Because there is no substantive content on these pages, it is not interesting to rank such a URL. When the search bot comes across a page with the 404 status, it will not include the search results. The link value to a page with 404 status will expire.
Basic On-Page checklist for website ?
Basic requirements to make your website ready to be crawled by search bots
Create meta tags (title, description, keywords)
XML sitemap installation and update on website
Robots.txt file installation and update
Alt tag image search engine optimization and update on website
Duplicate content analysis, cleanup, and implementation
Internal linking analysis and implementation
Broken link test ?
Broken links are links that do not work. When these links are clicked, a 404 error will appear. A broken link can either be an internal link or an external link.
When a visitor to a website clicks on a broken link, the website must have a clear 404 page.
Check non-working links throughout the website
Content optimization test ?
Content optimization is a part of search engine optimization that determines if the texts on your website are optimized or not.
Check for duplicate/deleted content
Do not confuse languages on web page
Don’t overuse phrases full of keywords
Nofollow all dodgy UGS links
CSS validator check ?
The validator can indicate if the CSS possesses risks when it comes to user-friendliness.
Implementing CSS validation
Custom 404 page test ?
404 error is a technical message which indicates that a visited page no longer exists. Those links that no longer work are called broken links. We can test and optimize your website if you have a 404 page.
Check custom 404 page on website
Create custom 404 error page on website
Favicon test ?
A favicon (short term for a favorite icon) is a 16x16 pixel size image displayed in the address bar, browser tab, and favorites lists in your browser. It helps you increase the branding of your website.
Implementation of favicon
Google My Business optimization ?
Using Google My Business makes your company easier to find because the company data can be easily indexed. Your company can be found easily in Google Maps as well when you claim your location.
Create and install Google My Business profile
Google Page Speed Insights optimization ?
Page speed is important to users because, well, faster pages are more efficient and provide a much better on-page user experience. Slow-loading websites also affect their SEO ranking. A slow website will not keep visitors for long. It will be registered as a bounce by Google, and will therefore increase its bounce rate.
Google page speed analysis
Improve Google page speed score
Google Search Console ?
Search Console is a tool from Google for webmasters in which the presence of a website in the Google search results can be tracked and checked. Google Search Console (GSC) is one of the integral tools for SEO and insight into the performance of your website. GSC is, as it were, between Google and your website provides insight into many aspects that the search engine attaches its value to.
Google Search Console Tracking Setup for Website
XML Sitemap Indexing via Google Search Console
Robots.txt verification via Google Search Console
Add new links in Google Search Console
Google Tag Manager (GTM) ?
Google Tag Manager (GTM) is a handy tool where you can place third-party scripts on your website. By setting tags, data can be measured on your website. Think of e-commerce and traffic data that you view in Google Analytics and conversion data from Google Ads. It makes it easier for you to gain more insight into the behavior of your visitors to events such as the number of clicks on your telephone number. Action calls can easily be measured, such as form and contact requests.
Linking Google Analytics with Tag Manager
All pages display tracking
Phone Number Click Tracking
Contact Form Query Tracking
Facebook Pixel Implementation via GTM
eCommerce event tracking via GTM
H1 and H2 tag optimization ?
The H1 heading describes the main topic of the page and must be content-related and unique on your website. The page should only contain one H1 heading. Consequently, H2 to H6 headings are used to give the content more structure. The use of H2 heading is recommended, but the use of H3 to H6 headings is only optional.
H1 Checking for Useful Keywords
HTML Validation ?
Once a page has been developed, it is ideal to validate the HTML code to correct any errors. We do this with a validator.
W3C Markup Validation Service
Reduce page size and page load time
HTTPS test and implementation ?
HTTP is the standard protocol for a website. A URL often starts with HTTP:// but it is more secured if it begins with HTTPS://. The extra 'S' stands for secure. Information is encrypted so that only the sender and receiver can read and no other parties can access it.
HTTPS url check of the website
Implementation of HTTPS on the website
Keywords Research ?
A good SEO strategy always starts with SEO keyword research. When developing a new website, functional design is not the first step, but keyword research. Through keyword research, you will get to know your target audience and discover whether different SEO keywords are using the same subject in the business or consumer market.
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Finding Keywords That Can Be Used For On-Page SEO
Preparation of useful keyword list for website
Navigation analysis & recommendations ?
A clear navigation structure is necessary for good user experience on your website. It means that visitors spend more time on your website, which increases the chance that they will visit again. We also apply breadcrumbs to your website and aim to improve the ease of use and navigation of your website.
Check link navigations and recommend the correct link
SEO friendly URL test ?
The URL differentiates the page from other pages on the web. It is one of the most important ranking factors for SEO. Search engines first look at certain URL properties before determining the specific ranking of the page in search results, such as its structure, format, if it is dynamic or static, and length among others.
Check if the website SEO URL is friendly
Social media link test ?
By placing social media icons on your website, your visitors can learn more about you and those you follow on your social media channels.
Implementation of Social Icons with Links on Website
Testing and Verifying Social Media Links on Website
Structured data (schema markup or rich snippets) ?
Structured data or 'markup' is a code or 'marker' that you add to the content on your web pages. These codes have specific structures that are read by Google bot. It also helps search engines understand the content better.
Implementation of Structured Data
Universal Google Analytics ?
Google Analytics provides a basis for insight into the website and can be linked to Google AdWords and Google Webmaster Tools. Google Analytics tells you how visitors came to your site, the most popular parts, the actions of your customers on your site, and time spent by visitors on average, among others.
Install Analytics Tracking with Tracking ID
Google Analytics Setting Goals
Funnel Setup for Analytics Goals
Linking Google Analytics and Google Search Console
Google Analytics and Google Adwords Linking
Google Analytics Sales Tracking Installation
URL canonicalization test ?
Rel = "canonical", or canonical URL, is an HTML element that prevents duplicate contents. They send signals to search engines that are identical or have similar pages on the index. Canonicalization refers to the process of choosing one version of a page over other versions.
Testing the website URL whetherit is canonical or not
Implementing URL Canonicalization